Welcome to permboy.com, the site where you can find everything and anything you wanted to know about permanent waving… and if you don't you can ask Joe directly though our question and answer section of the site. Throughout this site you can read Joe's first book, Professional Permanent Waving - My Way; view his technicals updated seasonally; link to other sites including Cyberstyler.com, where you find the styling tool he co-invented with Nort Levin. You also be able to contact Joe to purchase different specialty rods and books as they become available on the website. Joe also owns Attitudes Hair Studio, a salon named by Ladies' Home Journal in April of 2002 as one of the top 51 salons in the United States.

Joe Santy, Matrix guest artist and texture expert, will discuss his vision of how texture relates to today and how to adapt fashion's hottest looks to everyday life. Santy is a recognized expert in the art and science of texturizing and is the author of two critically acclaimed books and a variety of articles on the subject. He placed first against eight other manufactures at the Fashion Institute of Technology and Salon News Texturizing Conference in New York City in 1998. He is a firm believer that knowledge in all facets of texturizing is crucial to salons' and stylists' profitability in today's fast-paced, and increasingly competitive, marketplace.